My name is Alain Rumpf. I’m 50 and I live in Gryon, a village in the Swiss Alps with my wife Lillie and our son Ben. When I was younger, I wanted to change the world; now I just share my life in the mountains to help fellow human beings leave their screens and get outside. I want them to live fun, sometimes challenging times that will inspire them to improve their lifestyle.

I have been riding my bike in Switzerland and beyond since I was 12. In previous chapters of my life, I was a mediocre elite racer and worked 20 years for the UCI, the world’s cycling governing body. I attended many meetings, wrote and rewrote countless rules and met awesome people. I also ran a bike race in China that everyone has forgotten about now.

In 2014 I lost my job and decided to leave the corporate world to become a professional bike bum. An ambitious career change that sees me work as a bike guide, photographer, writer and cycling tourism consultant for brands, media and destinations.

Past and present clients/partners include: Switzerland Tourism, Valais Wallis Promotion, CyclingTips, Vélo Magazine, RoadBIKE Magazin, Cyclist Magazine, komoot, Velocio, Scott, Julbo, Strava, Apidura, The Col Collective and Chasing Cancellara.

As part of the ALPSinsight collective, I run Switchback, a website that features our favorite rides in the Alps and beyond: a mix of classic loops and hidden gems we discovered by riding with local friends.

A big thank you to Shannon at Serk for designing the ASWAP logo

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